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Dynamic email marketing material revealing various products to different subscribersPredictive recommendations recommending products before customers searchAutomated projects triggered by particular behavioral signalsReal-time spending plan allotment to the best-performing imaginative and audiencesThe structure requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quickly: brand name awareness and favorability climbed up around 9%, and purchase intent leapt almost 19%, outperforming common project norms.
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