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Dynamic email marketing material showing different items to different subscribersPredictive suggestions recommending items before clients searchAutomated campaigns set off by particular behavioral signalsReal-time budget allocation to the best-performing innovative and audiencesThe foundation requires robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The reward revealed up quickly: brand awareness and favorability climbed around 9%, and purchase intent leapt nearly 19%, exceeding normal campaign standards.
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